Showing posts from November, 2019

All You Need to Know About Greenwashing

You've probably heard the term 'greenwashing' floating around a lot at the moment. This is term used when companies introduced a range of products or an initiative that is labelled as green or sustainable whilst also continuing with their usual unsustainable and damaging products. It is hard to tell whether the green initiatives are a genuine effort to try and make a step in the right direction or whether it is simply a marketing ploy to encourage customers to keep buying their products amidst the climate crisis.  What is greenwashing? The Wikipedia definition of greenwashing is  "is a form of spin in which green PR or green marketing is deceptively used to promote the perception an organization's products, aims or policies are environmentally friendly." In practice this manifests as green ranges of products that can mislead consumers into thinking a brand is sustainable when in reality they are far from it.  Are companies guilty of gr